MySpace has been accused of deleting years worth of users’ personal blogs and histories after the site underwent a $20 million relaunch last month.
The move was a bid to shed the site’s outdated image and attract a new teenage fanbase, after millions of users migrated to Facebook as their primary social networking site in the late 2000s.
Purchased by Rupert Murdoch’s News Corporation in 2005 for $580m, a decision Murdoch has since called a “huge mistake”, MySpace’s focus on music and entertainment over social interaction has been credited as one of the reasons behind its decline.
At its peak, the site boasted 125m users and more webpage visits than Google. It now has around 25m users.
In 2011 Specific Media Group and pop heartthrob Justin Timberlake jointly purchased the company for $35m, and have since attempted to rebrand the site for the teenage generation through campaigns with rapper Pharrell.
This sleek new makeover has resulted in the deletion of blogs, videos, private messages, posts and comments without prior warning, much to the fury of its remaining loyal users.
Distraught fans created a thread entitled ‘I want my blogs and classic myspace back’ to vent their frustration at the move one user called “crass arrogance”.
They continued: “You have stolen 6 years of blogs and something that is priceless to me and cannot be replaced.”
Another lamented the deletion of her blogs, writing: “Openly and freely I shared intimate moments that can not be relived or retold for they where experienced. I would revisit myspace religiously because of my blogs… Myspace did an ultimate back stab.” [sic]
MySpace responded to concerns with the soothing message that the information had not been lost forever.
It said: “Change isn’t easy and there has been a lot going on lately. We understand that this information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.”